What is #showusyourpurple?

#showusyourpurple is a collaborative, low-barrier national social media campaign to raise awareness about eating disorders that started in 2019 with leadership from Body Brave. Help us draw attention to EDAW by wearing something purple, sharing it, and nominating others to share it on social media. Everyone can join in, whether they have lived experience or not. The more people that participate, the better? 

Why participate? 

It's an easy way to raise awareness and help break down stigma. Just by sharing a photo on social media in support of EDAW, you can help to change things for the better. Over one million people living in Canada are experiencing this - we can't afford to wait! 

Why purple?

Purple is the colour of passion, inspiration, and calmness. It speaks to both the urgency of our mission and the thoughtful, rational approach that is driving our strategic vision forward. 

Want an example? Check this out from the Body Brave team!

How YOU can get involved!

  1. Take a picture of yourself wearing something purple. This could be clothing, accessories, something in your environment - be creative!
  2. Caption the photo with a message about why you are participating in the campaign. Check out this year's social media messaging for inspiration. Don't forget to use the hashtags #showusyourpurple and #EDAW2020.
  3. Between February 1st and 7th, share the picture on your social media channels and nominate friends to join. Whether it's Facebook, Twitter, Instagram, Snapchat, TikTok, or another platform - share this where you're active!
  4. Most importantly, have fun! Any way you choose to participate will help to make positive changes.

Don't want to post a picture of yourself? There are other ways to can participate: 

  • Engage with posts made by others (e.g., retweet, share, like, repost, comment)
  • Challenge or nominate your favourite influencers and celebrities to participate
  • Take and share pictures of purple objects, decorations, or other items around you
  • Decorate your room, workspace, vehicle, plant, or pet with purple in support of the campaign

Facebook Frame

This year, the team at Eating Disorders Nova Scotia designed a Facebook frame to use for #showusyourpurple. Here's how to get it on your profile:

  1. Go to www.facebook.com/profilepicframes.
  2. Select a frame from the menu or search for the frame you want to use.
  3. Click Use as Profile Picture to save.
Click for detailed instructions

Landmark Lightings

Canada's most prominent landmarks have lit up purple for eating disorder awareness! This year, the following landmarks are lighting up between February 1st and 7th; keep your eye out and snap a photo with the #showusyourpurple hashtag to let others know!


  • Calgary: Calgary Tower, Arts Common, Reconciliation Bridge, Glenbow Museum, Olympic Plaza, Telus Spark
  • Edmonton: Chateau Lacombe Hotel, Edmonton House, ATB Place, High Level Bridge (109st)
  • Lethbridge: Lethbridge City Hall

    British Columbia
  • Chilliwack: Cottonwood Mall
  • Coquitlam: Hard Rock Casino
  • Fort St. John: Pomeroy Sport Center
  • Kelowna: Kelowna Community Centre
  • Oak Bay: Municipal Hall
  • Port Moody: Intel Center Fire Hall
  • Revelstoke: Revelstoke Performing Arts Center
  • Surrey: Plaza at City Hall
  • Vancouver: Science World at TELUS World of Science, BC Place Stadium, Convention Centre Building, City Hall Building, North Vancouver City Hall, North Vancouver Public Library
  • Victoria: BC Royal Museum, BC Parliament Buildings, Vancouver Island Eating Disorder Program
  • Whistler: Fitzsimmons Bridge


  • Burlington: Brant Street Pier
  • Cambridge: City Hall, City Sign, Pedestrian Bridge
  • Guelph: Guelph Market Square, Civic Museum, City Hall
  • Hamilton: Hamilton Signature Sign
  • Kingston: City Hall, Springer Market Square
  • Kitchener: THEMUSEUM
  • London: London Convention Centre, London City Hall, JA Taylor Building, Fountain at the Sifton Commercial Properties, Canada Life Building
  • Mississauga: Mississauga Clock Tower
  • Newmarket: Riverwalk Commons
  • Niagara Falls: Horseshoe Falls
  • Sarnia: City Hall
  • Toronto: CN Tower, Riverside Bridge, 3D Toronto Sign, City Hall, Ryerson Image Centre & School of Image Arts
  • Welland: Welland Canal Bridge 13

     Prince Edward Island

  • Charlottetown: Holman Grand Hotel


  • Saskatoon: SaskTel Centre